Commercial Work — Osake App
Osake.
Wulle — one of five brand films produced for the campaign.
The Challenge
Creating completely distinct settings for Wulle, Teinacher, Ensinger, and Jacobi that challenge stereotypes and deliberately push creative contrasts.
Teinacher
Ensinger
The Goal
Position the Osake app as the ultimate bridge between Stuttgart's gastronomy and events scene and major beverage brands, establishing key products through tailored lifestyles and offers.
The Approach
A highly versatile commercial series shot across the Stuttgart area. Wulle: an atmospheric New Year's Eve shoot in an upscale bar instead of a traditional pub, to shatter expectations. Teinacher & Ensinger: refreshing, sports-focused setups, including a collaboration with a Stuttgart running club and scenic summer bike rides through nature. Jacobi: a premium, elegant setting aligned with the brand's rich heritage (est. 1880) as a traditional brandy.
Jacobi — Bar Tour
Jacobi — Brand Film
The Result
A powerful visual synergy between the event industry and gastronomy, proving how dynamically the Osake app connects diverse lifestyles and beverage manufacturers.