Fashion Projects — Nike x Sportsmafiaboys, directed by junge Arbeiter
Nike x Sportsmafiaboys.
Social media campaign film — post-production led by Joel Tesfai.
The Goal
To lead the post-production for a Nike x Sportsmafiaboys social media campaign video and condense an expansive concept to its absolute essence without losing its core meaning.
The Approach
Coming from a music video background, the directors brought an artistic approach that naturally differs from the tight timings and strict deliverables of short commercial formats. As Head of Postproduction, I managed the creative and technical editing process, streamlined communication between the directors and Sportsmafiaboys, and reshaped the grand concept into a focused narrative across numerous revision rounds.
The Result
A sharp, high-impact social media campaign that perfectly balances raw music video aesthetics with strict brand requirements — proving the vital importance of structured post-production management and clear communication within complex, multi-stakeholder environments.