Fashion Projects — New Balance x Snipes, International OPS Meeting
New Balance x Snipes.
Solo shooter, photo & video — same-day socials and an overnight video recap.
The Goal
Produce a dynamic visual narrative of the International OPS Meeting, capturing the raw energy, culture, and people rather than delivering a dry corporate recap. The focus was on blending “People, Vibe, and Presentations” with an organic New Balance brand presence.
The Challenge
Operating as a solo shooter across multiple locations demanded extreme agility. The stakes were high: delivering same-day LinkedIn hero shots for the CEO and editing a 30-second video recap overnight to open Day 2. Additionally, a strict “No Numbers” rule required navigating around and framing out all confidential presentation slides on the fly.
The Execution
Utilizing a hyper-agile run-and-gun setup, I seamlessly switched between photo and video modes. To bypass sensitive corporate data, I shifted the lens entirely to human emotion—capturing expressive close-ups of the speakers, authentic audience reactions, and candid networking moments from the boardroom to the after-party.
The Result
A vibrant, premium content package that perfectly bridged corporate depth with streetwear culture. All express deliverables were hit exactly on time.
“
Proving a lean, one-man operation can flawlessly capture the pulse of a massive, fast-paced event without missing a beat.
— Project takeaway
Credits