Commercial Work — iffland.hören Spec Ad
iffland.hören Spec Ad.
"Frühstück" — one of three social commercials produced for this campaign.
The Challenge
After initially shooting the BTS film for the short film production "Von Tatsachen", my work convinced the team to bring me on as Co-Director and DOP for the commercial campaign. The main challenge: connecting with a more mature target audience (30+) through a grounded, professional look — moving away from flashy or edgy visuals. Additionally, as external filmmakers, we had no access to Filmakademie Ludwigsburg's equipment pool, forcing us to execute the project on a minimal budget.
Behind the scenes of "Von Tatsachen" — the short film that led to this campaign.
The Goal
Producing three high-end social media commercials for hearing care specialist iffland.hören, the primary sponsor of the short film "Von Tatsachen" (directed by Christiane Muñoz).
The Approach
Instead of relying on fast-paced visual effects, we focused entirely on purposeful storytelling and a timeless, elegant commercial cinematography style. Through precise visual framing and maximum efficiency on set, we crafted a high-end look despite the limited gear.
"Toilette" — the second of three social commercials produced for this campaign.
The Result
A professional, highly targeted social media campaign with a polished aesthetic — proving how strong initial work builds trust, and that thoughtful visual direction can easily outweigh a restrictive budget.
