Fashion Projects — Fashion Film Series / Editorial
Cihan Fashion Shoot.
Collaboration: Cihan Bulut, Cozy Entertainment, Sana & Patrick Schubert, Hunger Magazine.
The Challenge
Extreme time constraints and absolute spontaneity. The primary focus of the day was the official photoshoot. The fashion films had to be created lightning-fast, flexibly, and without a fixed script during the models' brief breaks — all without disrupting the tight schedule of the main shoot.
The Goal
A free passion project in the high-fashion space, visually reinterpreting the collection of designers Sana & Patrick Schubert — created between takes of the official shoot, without disrupting it.
The Approach
Set inside the ruin, I used the models' downtime to capture creative editorial scenes that feel like excerpts from a feature film. While the photoshoot was underway, I scouted the building for interesting locations and spontaneously redecorated the sets. In collaboration with Cozy Entertainment, Maxim assisted with lighting while I handled camera, direction, and post-production.
The Result
A series of extraordinary, atmospheric editorial short films that deliberately stand apart from traditional print media — drawing the viewer straight into the scenery and creating a completely new narrative dimension around the wardrobe and styling.
