AI Production — AERA, Spring Promo
AERA.
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The Goal
Generate spring vibes and massive hype for the May event to fund the production in advance.
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The Challenge
The vision called for a sun-drenched, vibrant spring setting in the dead of winter. The reality during the January shoot: a bleak, littered, and lifeless parking garage.
The Approach
With over a year of experience in the brand's Creative Department, I knew exactly what was needed. Using advanced AI tools, the entire location virtually bloomed back in January — months before the real spring, and months before the real build.
The Result
Over 100,000 views and a completely sold-out event — before the actual physical setup even began. What the promo imagined in January, the real event delivered in May.
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After
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The same location, one AI pass apart